WILDFIRE NEWS

CATCH UP ON THE LATEST HAPPENINGS AT WILDFIRE COMMS

It's raining newbies...

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It’s been a busy couple of months at Wildfire with notable project successes and some exciting ventures on the horizon. Taking on more projects has inevitably meant growing the Wildfire family and we’ve relished the opportunity to expand, hiring no less than three new faces to bolster our expertise:

Bruce Mytton – Head of Design

A wealth of experience in digital and print media across the UK, Bruce has already used his fountain of knowledge to put his stamp on a myriad of projects and publications that come under the Wildfire umbrella. Have a look at our latest projects here.

Lucinda Reid – Editor – IET, AT, B4E


Bringing fresh enthusiasm and ideas from her diverse background that has included TV, print and digital media, Lucinda oversees a number of our most popular titles. Have a look at her most recent issue of Independent Education Today.

Sammy Milton – Editor – Bristol Property Live


Sammy has taken the helm of Bristol’s most popular weekly property magazine with the rigour and versatility it needs. Taking on more responsibility each week, you’ll more than likely see her reviewing Bristol’s hottest new restaurants near you, soon. Follow Bristol Property Live on twitter here.

If you’re interested in working for Wildfire Comms, visit our careers page to see the latest vacancies.

Social Media
Week Bristol

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Last week, global conference, Social Media Week came to Bristol for the first time. The SMWi events programme offered a collection of thought leadership masterclasses, a CEO roundtable and tailored social media events covering a range of topics, from analytics, and metrics to storytelling and compliance. By 9:22 am on Monday, #SMWiBristol was already trending nationally.

The team at Noisy Little Monkey delivered one of our favourite sessions, providing practical case studies, pastries and a lot of laughs.
Wildfire’s marketing squad headed to the Famous Royal Navy Volunteer to find out the answer to the key question on every marketer’s lips - Dude, where’s my traffic? Here are some of the session’s key take-aways on how best to measure ROI:

  • There’s a lot you can do with Google Analytics (probably more than you’re doing). Use it for hard measures. Set up goals to measure conversions. Whether it’s a purchase on an ecommerce site or submitting a form, this is the kind of data that your boss, board and clients really want to see.
  • Google Analytics is undeniably a vital weapon in any marketer’s arsenal but that doesn’t mean it’s perfect. By utilising other tools to cross-reference GA’s statistics, you can feel confident in the validity of your figures.
  • It may seem obvious, but customer-focused marketing is paramount. We can all get caught up in the daily churn of our marketing activities without considering our specific customer personas. Noisy Little Monkey’s Holly Edwards, summed it up perfectly: “Know thy audience and know thyself.” Don’t flood your audience with pictures of puppies unless you really, really know they appreciate pictures of puppies.
  • Don’t fret over short term data dips. Instead, focus on trends over a 3-month period to get a clear picture.
  • Stay true to your brand and your audience.
  • Attract, convert, close and delight!

To see how we do things, take a look at our company video.

Universally challenged…

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Wildfire swotted hard for its recent charity pub quiz, held in trendy new destination bar Unit 2:4 (AKA the Wildfire office).

With questions on all the latest hot topic, including matching celebrities to their crimes, and a round entitled ‘Death’, the winning team (naturally) consisted of Editors Rebecca Paddick, Hannah Oakman and Nick Valentine, along with Director Mary Wilson in a ‘supporting’ role.

Most importantly, the combined quiz and charity auction raised £500 for our office charity Caring in Bristol. A great effort all round!

Wildfire Warriors raise £1,000 for Bristol charity

On Sunday 15th May, the Wildfire Warriors triumphantly completed the Great Bristol 10K 2016, raising over £1,000 for homeless charity, Caring in Bristol. Our team of 11 joined the 12,000-strong crowd taking on the 6-mile challenge, which kicked off in Millennium Square, and took in the fantastic sights of the Avon Gorge and Clifton Suspension Bridge.

Our Marketing Manager and charity expert, Imogen, who led the Warriors to victory (after months of coaching and harassment), described the experience as “tough but thoroughly rewarding”.

Every year thousands of people in the UK experience homelessness and isolation. Caring in Bristol supports homeless and vulnerable people all year round in Bristol through effective, volunteer driven projects including Caring at Christmas and Bristol Nightstop.

Charity Director, Matt Dowse, who also ran the 10K, is thrilled at the on-going support from Wildfire: “We rely on the generosity of the public to carry out our vital projects. Wildfire has raised an incredible £1,000, which will provide a life-line for many vulnerable people in our city. A huge thank you to the team for their hard work and dedication - maybe see you at the Bristol Half!”

Bristol 24/7 Editor Martin Booth (AKA Ginger Flash) and Features Editor Pamela Parkes joined the team as honorary Wildfarians and clearly loved the experience. On reflection, Pam said: “Although I didn't feel it at the 7K point, it was a fantastic experience. Eight weeks ago I couldn't even run 1km and now I actually think I may have caught the running bug!”

Next up on the Wildfire fundraising calendar is a charity auction and in-house quiz night! All proceeds will go to Caring in Bristol. For more information on the charity, including ways to get involved, visit www.caringinbristol.co.uk

Great Scot – Fiona’s a winner!

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Scottish sales superstar Fiona Cowan (pictured, middle) is the proud recipient of Wildfire’s annual Sales Person of the Year award.

Fiona only joined Wildfire last August. Since then she has smashed all her targets, brought in revenues comfortably exceeding £100K, been promoted to a Senior Sales Executive and proved herself to be a consummate professional in all aspects of her job.

Sales Manager Joe Lawson-West (pictured left) took time out from celebrating his beloved Leicester’s title victory to present Fiona with her award. “It’s fully deserved,” he said. “I’d be totally and utterly lost without her in my team.”

Fiona, who also received a very attractive silver bracelet, said: “I’m really delighted. I love working at Wildfire and I feel genuinely honoured to receive this award.”

Wildfire goes to
the dogs

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Wildfire took a trip to Swindon this month for a night out at the Greyhound racing stadium.

As well as some food, drink and good conversation, the team splashed the cash on Swindon’s perfect pooches.

The big winner on the night was Bristol 247’s Ben Wright. When we asked him for a top betting tip, he said: “The one with the curliest tail always wins, trust me!”

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Wildfire is proud to announce its new charity partnership with Caring in Bristol, a charitable company delivering vital support to homeless and vulnerable people all year round in Bristol.

As experts in the education sector, we understand the importance of the wider picture and the need for a joined-up approach in achieving the longer-term strategy. Caring in Bristol’s social action projects tackle the underlying causes of homelessness and deliver long-term benefits for the increasing number of homeless people in Bristol.

And what better way to show our support for this fantastic charity than by teaming up for the Bristol 10K on Sunday 15th May to raise much-needed awareness and vital funds.

Many of our team members are running novices, so please help coax them to the finish line by donating today: https://www.justgiving.com/Wildfire-Comms.

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We’re delighted to announce there’s a new property queen in the Wildfire offices – Emma Dance has joined the Wildfire team as our new editor of Bristol Property Live.

Emma has a wealth of experience in newspaper, lifestyle and food journalism and is already making a big impression. Visit www.bristolpropertylive.co.uk to find out more.

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Education Technology, our leading magazine for the edtech sector, has a new account manager – Rachel Kelly.

Rachel is set to be a great addition to Wildfire Comm’s Edhub commercial team. Whether managing print products or developing digital delights for clients, look out for Rachel at a technology event near you soon!

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Following the departure of Wildfire stalwart Adam Omar, we have appointed a new Marketing Manager to oversee subscriptions, communications and events for our education and lifestyle publications. Comms whizz Imogen Smith joins us from the charity sector and is excited about growing our titles’ presence online, in print and at events. Welcome on board!

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We’re delighted to see our new-look Bristol Property Live paper out on the streets of Bristol this month. With a fresh, contemporary design for 2016 and exciting, revamped lifestyle content, the paper is packed with more top properties, restaurant reviews and homes and gardens advice than ever before – check out www.bristolpropertylive.co.uk to read the latest issue today or like us on Facebook at www.facebook.com/bristolpropertylive.

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Wildfire is delighted to announce a new recruit to its talented sales team. Ed Brown has joined the company’s education hub to work on its flagship title University Business.

With a background in media sales, Ed is well prepared to manage and grow the UB brand in print and online.

When he’s not selling up a storm at the Wildfire office, Ed enjoys nothing more than relaxing with a round or two of golf.

From all the Wildfire team, we’d like to wish Ed a very warm welcome.

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Wildfire’s best bakers rose to the challenge for our latest bake-off, in aid of the Little Princess Trust. From sumptuous brownies to delicious carrot cakes (and even an almost life-size Minion), the team produced an amazing spread. Judged in two categories, ‘Best appearance’ went to Joe Jordan-Richardson (for the afore mentioned Minion), while Hannah Oakman was the runaway winner of ‘Best taste’ for an almond and elderflower sponge. A new Wildfire tradition in the making…

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Wildfire’s flagship education title University Business scored a notable triumph recently with its inaugural Young Leaders Awards ceremony. Held at the Sheraton Park Lane Hotel, London, in November 2015, YLA celebrated the talent and achievements of under-30s in Britain’s Universities. The event attracted a glittering array of movers and shakers from the Higher Education sector. They witnessed a thrilling and emotional evening, as winners were announced from shortlists in a variety of categories. Congrats to all those at Wildfire who worked so hard to make the event such a resounding success.

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After a frantic round of interviews, Wildfire is delighted to announce the arrival of no less than three new recruits to its multi-talented sales force. Michael Keane (left) will be immersing himself in the world of Education Technology; Fiona Cowan (middle) graduates to flagship title University Business; and Joe Jordan-Richardson (right) will be our go-to guy at Independent Education Today, replacing the lovely Laura Burton who’s retiring from sales to become a full-time child carer. Good luck to Laura, and welcome on board to the newbies!

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Wildfire hosted a brilliant bake-off at the beginning of the month to raise £140 for charity Refugee Action. Staff did their best Mary Berry impressions to produce frangipans, cheesecake, classic sponges, even peanut and bacon cookies. Stephen Hale, chief executive said: “Thank you, your gift will help families in crisis to live in dignity again."

To celebrate the launch of the Bristol International Balloon Fiesta, Bristol Property Live took off on a private balloon ride. Rising up on a perfect Bristolian morning, Editor Charlie Lyon enjoyed some magical views of our beautiful city.

University Business, Wildfire’s flagship education title, is hosting the inaugural Young Leaders Awards later this year. With the help of a top judging panel (pictured), we can now reveal the inspirational young people nominated for an award. For a full shortlist and a video of the judging panel in action, visit www.ylawards.com

The Edquarter team visited Wellington College for the recent annual Sunday Times Festival of Education. We were treated to a generous side of sunshine to go with the excellent mix of speakers, exhibitors and festival atmosphere. This year’s programme featured a wide range of thought leadership from homework, schools improvement and research, to well-known figures discussing Shakespeare and MI5.

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We are pleased to announce that we have been awarded the opportunity to create the marketing mix for two new Bristol property developments in conjunction with Ellson Homes and Ocean Estate Agents.